London, United Kingdom
BOOM Cycle is the first stand alone indoor cycling studio in London. Hilary Gilbert - Co-Founder and Creative Director envisioned the idea long before the likes of Soul Cycle and Flywheel in NYC.
Steph helped build structure and introduced a theatrical splash to the BOOM CYCLE experience. She unlocked a new style that made the BOOM ride feel more like dancing on a bike in one of the worlds best nightclubs than a ‘spin class.
Since the consult, profits have steadily increased and classes are full with wait lists.
"Steph came to work with us in Q1 2014 and since working with Hilary we’ve seen an average year on year growth in attendance in our flagship studio of 167% and 78% across both our sites. We’ve also seen a 127% increase in class revenues, 100% growth in conversion rates of riders and a 94% increase in new riders mostly gained through word of mouth. Steph really understood where we were trying to take our brand and helped us achieve that and we are looking forward to working with her further in the future." - Robert Rowland, Founder & CEO
Bijan Bolouri was searching for a special element that would make his class offerings on the level of Soul Cycle and Flywheel in NYC.
Steph Nieman designed a new class structure and training program that focused on creating an emotional journey to parallel the physical.
She provided a full day team bonding workshop and taught a special ride for the public to showcase B.CYCLE's new style.
"It was truly a pleasure working with Stephanie. Her training style is great balance between coaching and instructing which allows the participants to reflect and at the same time be guided towards a common objective. She helped us greatly improve our course structure and created a detailed training program for our instructors." - Bijan Bolouri, Founder & CEO
Steph's work with Velobeat involved branding, management consulting, program design, and instructor training. She assisted in the design of the studio as well as the mission of the brand.
With the help of a translator, Steph led instructor training and taught the lead instructor how to lead a training program.