I came into the fitness industry by accident. In high school I preferred reading a shakespeare play over team sports which was pretty much considered a sin in the small town of Shallower, Texas.
It wasn’t until 2010, when I took my first Soul Cycle class where I discovered the cocktail of artistic expression and physical fitness. I always admired dancers, but never had the courage to embrace it as a practice of my own. In my head it was like playing the piano.. if your parents didn’t start you at age 5, you may as well write it off as a missed opportunity.
Indoor cycling was different. I found it incredibly beautiful to close your eyes and ride in perfect rhythm with 64 other people while exploring the inner self.
Theatre gave me the same high. It provided a physical medium for self exploration, expression, and community.
Had you told me 5 years ago I’d be consulting luxury fitness brands on concept and experience design, I’d probably think you were crazy. However, when I take the time to indulge in art and theatre throughout my travels, I realize my purpose hasn’t changed at all.