Make something people love

This is a summary of an online class taught by Alexis Ohanian. 

Alexis Ohanian is a co-founder of Reddit and modern day philosopher, interested in creating value. His class can be found on the General Assembly website

Here are few highlights I found worth sharing:

Introduction

Identify a problem and solve it. When selling your solution, communicate from the inside out.

People don’t buy what you do. They buy why you do. — Simon Sinek

We ought to ask ourselves the following questions:

Why? Why do you wake up in the morning and want/crave/need to solve this problem?

How? How are you attacking the problem?

What? What is the solution?

Community

Create a community. A strong community always starts with a founder who cares… a LOT. Hire and sell to people who also care and believe in what you believe.

Treat your first 100 clients like gold. Always reply to their feedback and remember to say thank you. If you’re a non-social website, create a community by engaging people on social media channels.

Go above and beyond to make customers happy. Monitor the web for people asking questions and be helpful. The questions don’t always have to be about your brand- as long as you’re providing value.

Connection

Treat your customers like your friends. Always say thank you and handle your fails with candor.

Write content that’s useful to your customers. Infographics are a great way to visualize an idea or data. Let the community define the direction of your content.

Give your customers something to be excited about. Inspire them to be better. Alexis held a fundraiser to build a school in Africa and tracked the progress with photos on the company blog. His community of users became more emotionally invested and excited about his company.

Design

Great user experience is good communication. If you create a horrible user experience, customers will be offended. It’s as if you don’t care about their experience enough to make it enjoyable.

If you’re looking for a good start-up idea, start a list of websites with bad user experience. Identify the core problem, throw everything out, and create a simple solution.

Write interesting copy for your website. Even the most boring pages should be an opportunity to communicate with your customers in a unique way.

Take Aways

Be passionate about why you do what you do.

Make your product easy to use.

Treat your customers well.